Website Design By Ronald Couming – March 4, 2019

16 Tips for Website Design By Ronald Couming, an Internet Marketing Expert, on the Internet Marketing and Business Solutions, With Ronald Couming Radio show, heard LIVE every Monday on WCAP 980am, 11am-12pm EST, Listen live here,http://www.rcstechnologysolutions.com…

The Best 16 Tips For Website Design in 2019

First impressions matter more than you might think. When a visitor accesses your website for the first time, regardless of the page, he or she makes a split-second judgment about the design.

That’s why it’s essential to follow website design best practices that directly impact conversions. You don’t just want your website to look beautiful. You want it to function as a conversion machine.

So, here’s the best 16 Tips to design your website.

1. Use consistent branding throughout the site

Marketers often misunderstand how branding works. More specifically, they’re not aware of how website branding influences conversions.

Apple is a company that has mastered the fine art of branding. It’s not just about the distinctive Apple logo; every element of Apple’s website conveys its brand values: sleek design, useful tools, and elegance.

2. Leave plenty of white space between elements

White space — also called negative space — gives website elements room to “breathe” visually. If you group items too close together, you risk overwhelming visitors and convincing them to click away.

3. Reduce the number of choices you offer your visitors

Hick’s Law states that, as you increase the number of options you offer someone, the decision time increases as well.

4. Apply the rule of thirds

The rule of thirds has long applied to fine art and photography, but it also applies to web design. When designing your site, use an overlay with two horizontal lines and two vertical lines evenly spaced.

5. Compress images as much as possible

According to MachMetrics, a site speed monitoring service. However, based on industry averages, most websites load much slower than that.

The United States averages are roughly comparable to site speeds in other countries, though it’s lagging behind in certain industries.

6. Add breadcrumbs

Think of your website as a map with lots of disparate destinations. Your visitors can land on any destination based on how they arrived, but they also want to know where they are.

7. Use color and contrast to your advantage

Contrast helps certain website elements stand out from the rest. If you want your users to convert on an offer, make sure you’re using greater contrast on those specific areas.

8. Animate top bars and popups

This one’s tricky, so I want to be clear: Animated top bars and popups can either help or hinder your conversions. Here’s why: If your animation annoys your visitors, they’ll click away without bothering to look around your site. You have to be subtle.

9. Group similar elements

Similarity falls under the Gestalt principle, often referred to as the Law of Similarity. When we view a scene, such as a website, we automatically group similar objects in our minds.

10. Incorporate human faces

We’re programmed to read human faces, whether we see someone in person or view a photo on a website. Expressions can influence how we feel about something.

11. Use familiarity to your advantage

Consumers have become conditioned to expect certain things when they arrive on a website. For instance, if they’re shopping for a product and they visit an e-commerce store, they’re conditioned to look for the “Add to Cart” or “Buy Now” CTA.

12. Learn the path of least resistance

I mentioned above that you don’t want to give your prospects too many options. However, you can boost conversion rates using alternative website design best practices that capitalize on the desire to get something for free or at a discount.

13. Watch how visitors navigate your website

Using this data, you can optimize every page for conversions. Rearranging your website design based on how real people use the site can make a vast improvement in generating leads and sales.

14. Create distinct landing pages for SEO and paid ads

Website design best practices vary depending on how you’re using a specific page. I recently wrote an article on my personal blog about marketing mistakes I’ve made over the years.

15. Remove sliders and carousels

At one time, website design best practices celebrated the use of sliders and carousels. Now, however, they’re considered a source of friction.

16. Collect specific data from your website visitors

Learning website design best practices can absolutely help you boost conversions. However, you also have to give your audience what they want. Best practices offer a starting point from which to begin. After