, , , , ,

Local SEO Marketing, What is Local SEO, NAP, and Onpage SEO by Ronald Couming

 

Local SEO, what is local SEO and how can you rank locally, by Ronald Couming, of RCS Online Solutions, Discusses what is Local SEO, and various ways you can rank locally.

What is Local SEO, Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company

NAP. What is NAP. Name Address Phone Number, called Citations, what is a Citations, or a local citations. A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business. Unlike links though, citations don’t need to be linked to your business’s website in order for you to be credited for them.

WHY IS LOCAL SEO IMPORTANT, Using local SEO allows you to promote your products and services locally to people who are seeking out your niche through a search engine. As said before, a large factor in ranking higher in search engines is on-page signals such as the presence of your NAP

ONPAGE SEO, What is onpage SEO On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Having an effective and efficient online presence is vital to a business’s success, and through Digital Marketing, you can Attract, Convert and Retain, your ideal clients to achieve even greater

We at RCS Technology Solutions, LLC provides business owners and entrepreneurs the ability to attract new clients with various Lead Generation services, Convert those leads into clients, and retain those clients, while also converting those clients in raving fans.

Contact Us Info@RCSTechnologySolutions.com 978 606 5432

Subscribe to never miss a video http://bit.ly/2qRiVD1

Ronald Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.

He is and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.

Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building, and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.

Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.

Check our websites and connect with us on Social Media

Ronald Couming http://www.ronaldcouming.com/

RCS Technology Solutions, http://www.rcstechnologysolutions.com

LinkedIn https://www.linkedin.com/in/ronald-co

Instagram https://www.instagram.com/ronaldcouming/

Twitter https://twitter.com/RonaldCouming

Facebook RCS Technology Solutions https://www.facebook.com/RCSTechnolog

Facebook RCS Online Solutions https://www.facebook.com/rcsonlinesol

Facebook Ronald Couming https://www.facebook.com/RonaldCouming

, , , , ,

DIGITAL MARKETING 2019, 5 TIPS

DIGITAL MARKETING 2019, 5 TIPS

Digital marketing helps you interact with your targeted audience online and provides them with the right engagements’ points. Digital marketing enables you with data-driven insights about what your targeted audience really wants.

1. Ensure your website is built for inbound leads

Your website is your digital storefront or business card today. It is one of the most effective (and least difficult) places to start with digital marketing. And it’s an excellent place (and often underutilized way) to get the most out of your marketing budget.

Your website should walk the fine line of providing enough information to your customers  and prospects without too many options, especially when it comes to your call to actions.

What types of call-to-action information should have on your website? Here are 4 must haves:

• Contact us form: Use it to collect basic information such as full name, email, and phone number. Ensure you avoid the SPAM bots with your form so use reCAPTCHA instead of CAPTCHA. What’s the difference? With reCAPTCHA, all of website visitors need to do is check a box and Google verifies that the person is human (not a bot). It doesn’t require your website visitors to look at numbers or letters like you do with CAPTCHA, improve the user experience for your customers and prospects.

• Phone number: People still use the phone in today’s digital age. In fact, some of your better inbound leads may come from phone calls. Make sure you phone number can be dialed easily from a mobile phone on your mobile-friendly website.

• Email communications: If your website visitors don’t want to contact you via a form or phone number, just ask for their email address so you can keep in touch with them on a regular basis. Not only can you stay top of mind, you can get great prospecting information about your subscribers’ behavior.

• Social media buttons: If your website visitors prefer not to contact you via the website or subscribe via email, make sure you have social media icons on your website.

2. Do more with less

When you’re just starting out or if your business has been around for a while, it is important to focus on the digital marketing fundamentals, so you can do more with less.

• Your winning strategy should start with a vision. For example, how you are going to communicate your digital marketing strategy to your employees and key stakeholders? Your digital marketing strategy is only as good as you articulate, communicate, and execute it.

• We are all media companies today, so it is important to think and act like the media. How do you do that? You should consistently produce compelling content with headlines to attract readers and can be consumed by everyone. Does your content use big words? Is it easy to scan or watch? Can someone quickly comprehend it?

• Without easy-to-consume content, your approach to digital marketing will most likely fail. Your content should be produced at an eighth-grade level. The best companies today market and communicate in simple language that is interesting and persuasive.

3. Think local for your customers’ searches

To gain more visibility of your company’s website in your local area, it is important to sign up or a Google My Business account so you can create and verify your company’s locations on Google. This account ensures your business shows up on page one in Google search results and your business is included in Google Maps so people can easily get directions to your business.

4. Take advantage of free digital marketing tools

One of the biggest marketing challenges today is finding the right set of digital marketing tools to use. Thanks to free digital marketing tools available today, you don’t need a lot of money to implement digital marketing.

5. Think visually in every marketing activity you do

Are your using great visuals with your content and on your website? If not, you should invest more in this area. Why? We respond to visual content faster since 90 percent of information that flows to the brain is visual. To ensure you are visual business, concentrate on these three areas:

• Videos: Videos give you the opportunity to directly engage your audience and reach a larger number of people. Research has shown that having a video on the homepage of your website increases your chances by 150 percent of showing up on the first page of Google. Research also shows that people are 85 percent more likely to buy a product after seeing a video.

• Images: According to research, content with images get 94 percent more views. There are a lot of websites you can use to help to find free, high-quality photos for your content.

• Infographics: Infographics are liked and shared three times more on social media than other types of content. Why? Nearly 50 percent of the brain focuses on visual processing. The infographic format can help your company explain complicated subjects and processes with data-driven insights.

What Matters Most

Digital marketing is a powerful, efficient, and effective way to ensure your prospects and customers find, engage, and stay loyal to your business in 2019. Even if you only use one or two of these tips, you’ll get results that matter.

Achieve even greater success by Attracting, Converting and Retaining your ideal clients and customers with our proprietary Online, Digital Marketing Services that don’t cost you money, they ake you money.

Ronald Couming, SEO, Internet Marketing Expert
RCS Online Solutions, LLC
Ron@RCSOnlineSolutions.Com
Thank you Mr. Royse for your insights

, , , , , , , ,

Six Characteristics of Reliable Digital Marketing Agencies in Boston

While searching for a reliable digital marketing agency in Massachusetts, you’ll come across countless options. However, not all agencies are created equal and choosing the wrong one could prevent you from achieving your business goals and cost you dearly in the long run. Here’s a list of characteristics that reputed digital marketing agencies possess.

Comprehensive Digital Expertise

Today, online users are using multiple media, platforms and devices to access content and research for products/services. For comprehensive effectiveness, digital marketing requires a multi-disciplinary approach. Reputed digital marketing agencies in Boston offer different services such as e-mail marketing, SEO, pay-per-click advertising, video marketing, mobile marketing, local online marketing and social media marketing to help clients reach target audience and achieve campaign objectives.

Skilled and Experienced Talent Pool

The  best digital marketing agencies in Boston have a diverse talent pool consisting of skilled and experienced designers, web developers, content creators, SEO specialists, communication experts and social media marketing professionals among others. A versatile talent pool gives agencies the flexibility to deliver custom solutions and execute campaigns with faster turnaround times.

Custom Strategies and Solutions

An efficient digital marketing agency in Massachusetts will cover all bases, including researching your brand, target audience and competition, to develop a custom strategic plan aimed at maximizing ROI. It will take the time to understand your business offerings and customer needs in order build solid online marketing strategies that focus on engaging with prospects in meaningful ways.

Emphasis on Relevant Content

Attractive, valuable content is an important element of digital marketing campaigns as it helps in user engagement, conversions and brand building. A good digital marketing agency in the USA will not only know how to create premium content but also deliver it in forms that are appealing to target audience. For example, instead of a website blog, your target audience may be more interested in infographics or a social media post. In addition to this, a good agency will tailor content for prospects at different stages of the sales funnel.

Due Importance to Analytics

Data, KPI measurements and analytics are necessary for successful digital marketing because they help businesses understand the value of their marketing efforts and take informed decisions to optimize campaigns. The best agencies offering digital marketing services in the USA use state-of-the-art data analytics tools to analyze the effectiveness of campaign strategies. They also test new ways to increase ROI and identify the best mediums to generate quality leads.

Ahead of the Curve

Truly great digital marketing agencies are on top of the latest digital marketing trends, updates and innovations. Developments are constantly taking place in the online marketing world and an agency that’s unable to keep abreast of them will not be able to deliver top quality solutions. When investing in professional digital marketing, you don’t want to miss out on lucrative opportunities for user engagement because the digital marketing agency isn’t aware of the latest online marketing practices.

Look for these characteristics and soon you’ll partner a digital marketing agency you can rely on to get great online marketing results!,

WE at RCS Online Solutions fit all the above with a proven track record of assisting business owners and entrepreneurs  achieve even greater success by attracting, converting and retaining your ideal clients

Contact Details:

RCS Technology Solutions, LLC

Address: 4 Mt. Pleasant St, Suite 203, North Billerica, 01862

Phone: 978-606-5432

Email: info@rcsonlinesolutions.com

, , , , , , , , , , ,

PPC vs SEO, what is the difference between Pay Per Click and Search Engine Optimization Ron Couming

 

PPC or SEO, Search Engine Optimization or Pay Per Click, what is the differences and benefits of each and which is right for you, by Ronald Couming, and Internet marketing expert discussed on a Facebook Live

Having an effective and efficient online presence is vital to a businesses success, and through Digital Marketing, you can Attract, Convert and Retain, your ideal clients to achieve even greater

We at RCS Technology Solutions, LLC provides business owners and entrepreneurs the ability to attract new clients with various Lead Generation services, Convert those leads into clients, and retain those clients, while also converting those clients in raving fans.

Contact Us Info@RCSTechnologySolutions.com 978 606 5432

Subscribe to never miss a video http://bit.ly/2qRiVD1

Ronald Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.

He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.

Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.

Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.

Check our websites and connect with us on Social Media

Ronald Couming http://www.ronaldcouming.com/

RCS Technology Solutions, http://www.rcstechnologysolutions.com

LinkedIn https://www.linkedin.com/in/ronald-co…

Instagram https://www.instagram.com/ronaldcouming/

Twitter https://twitter.com/RonaldCouming

Facebook RCS Technology Solutions https://www.facebook.com/RCSTechnolog…

Facebook RCS Online Solutions https://www.facebook.com/rcsonlinesol…

Facebook Ronald Couming https://www.facebook.com/RonaldCouming

SEO Boston, SEO companies Boston, Boston SEO company, Internet marketing companies in Boston, Boston, internet Marketing company, Digital marketing Boston, Boston Digital Marketing company