Master Content Marketing By Ronald Couming – March 18 , 2019

Master Content Marketing By Ronald Couming – March 18 , 2019

15 Tips To Master Content Marketing By Ronald Couming, an Internet Marketing Expert, on the Internet Marketing and Business Solutions, With Ronald Couming Radio show, heard LIVE every Monday on WCAP 980am, 11am-12pm EST, Listen live here,

You’ve probably heard the term content marketing tossed around during marketing meetings. But do you fully understand what it is and what it entails to succeed at it?

Let’s start with the basics: what is content marketing? According to Content Marketing Institute:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Simply put, content marketing involves creating helpful, engaging content that is meant to educate, not overtly sell your product. In fact, it is incredibly effective at creating and expanding brand awareness, and ultimately converting leads. According to Content Marketing Institute, content marketing results in conversion rates six times higher than other marketing tactics.

But how do you master the art of content marketing?

Here are 15 tips that will turn you into a brilliant content marketer.

1. Form your strategy

Forming a content marketing strategy is an essential part of a powerful content marketing presence. There are a lot of steps involved, but those who define their strategy from the beginning are typically far more successful at content marketing than those that do not.

2. Define your unique value prop and create content that supports it

Every marketing team should define their company’s unique value proposition (UVP). It is a statement about why your particular product or service provides unique value to the consumer that your competitors don’t.

While you create your content marketing strategy, you will likely create your value proposition. Once you have that in hand, use it to guide the content creation process. Create content that speaks to the pain points that your value prop solves for. You don’t have to mention your company or product—that can happen down the road. But you do want to make sure your content aligns with your UVP.

3. Develop buyer personas

Buyer personas are another essential piece of a strong content marketing presence. And just like your UVP, you’ll likely develop these while you build out your content strategy.

Buyer personas are profiles of what your typical buyer looks like. If you work in B2B marketing, there will be various decision makers at your prospects’ companies. So, you’ll want to develop various buyer personas to reflect that.

4. Focus on the most engaging type of content

When you survey your customers to build out their buyer personas, you can ask them what kind of content they typically enjoy consuming. Then, you’ll want to focus on those types of content. Some of the most engaging types of content used in successful content marketing programs are:






Case studies

5. Blog on a consistent basis

If you don’t have a company blog, consider starting one today. You’ll need to write about issues and challenges that your prospects and customers face. Then provide solutions to those, without trying to sell anything. You’re just educating your audience, and through that, you are establishing yourself as an authority in your space.

Consider these statistics from IMPACT on the effectiveness of blogging:

77% of internet users read blogs while online.

Smaller businesses that publish blogs see 126% more lead growth than those that do not. Upon reading recommendations from a blog, 61% of online consumers in the US made a purchase. Companies that publish blogs generate 55% more website visitors and 97% more inbound links to their site.

6. Map your content to the phases of the buyer journey

As your prospects move through the journey on the way to being customers, different types of content, at varying stages of the journey, will be more effective at moving them further along. You’ll want to map the kinds of content that prospects at each stage need to see to that particular stage.

7. Create a content calendar

Once your strategy is finalized, and your content needs have been assessed, you need to create a content calendar so that your content tells a story over time. This helps you be more organized and ensures that you fill all the content gaps that need filling. I recommend creating a quarterly content calendar. You can always tweak it as you go, but having content creation mapped out over the next few months will help you be more strategic about what you create.

8. Focus on quality over quantity

High-quality content is the bedrock of content marketing. It’s right there in the definition above, “valuable