9 Ways To Market Your Website By Ronald Couming – April 22, 2019

9 Ways To Market Your Website By Ronald Couming – April 22, 2019

If you’re trying to get eyes on your business, you need digital marketing. It’s the fastest way you can reach the most potential customers in the least amount of time. In fact, digital marketing has become so effective among small businesses that it is used above all other forms of marketing.As a small business owner, you know this – you’ve done your homework. You have created a website and are now looking to maximize your online visibility for your spend.

So, here is the 9 Ways To Market Your Website

1. Market to Mobile Devices

Virtually everyone today has a mobile device, whether it be a smartphone or a tablet. Today, mobile devices are targeted as a tool to advertise goods and services.

You can employ a mobile marketing strategy to help market your website online. This can be achieved by using online SMS marketing services. These services provide software you can use to create lists and messages that are specifically drafted for your targeted mobile audience.

2. Target Social Media Audiences

Businesses today cannot afford to go without a social media presence because this is where most consumers are to be found. Having the right social media marketing strategy can make a huge difference on your bottom line.By sheer numbers of users, the most popular platforms for marketing are Facebook and Instagram. Both of these platforms have options for advertising and should be used in any social media marketing campaign.

Facebook ads should be the first place you start advertising your business. It’s simple to create ads and they can be relatively cheap to test. My suggestion is to create sponsored posts audiences can see in their timelines. Split test with two different types of ad copy and track any clicks. Experiment for between 3-5 days, while varying posts throughout different times of the day: morning, afternoon and night to see what works best. It’s then a process of putting more money towards what works.

3. Use Videos and Live Streams Events

Using videos and live streaming are some of the most effective digital marketing tips you can employ. Facebook reports 100 million hours of video is watched every day by 500 million people on its platform.You can also engage your audiences by live streaming an event. Doing so will help consumers view your services and products in real time. By live streaming, you create a more human brand for your business, which resonates more deeply with consumers.

You can also pay for video ads on video-focused platforms such as YouTube and Vimeo. The videos and ads will create visibility for your business. Moreover, by including a link, you can encourage the audience to visit your website where they can get more information about the products and services you are offering.

4. Tailor Email Marketing Content

Email marketing is another mode of communication that can help you market your website online.The content of your email newsletters should be tailored towards things like insightful tips, trends, and new information about your products and services. Through your newsletters, recipients will get to know about any new developments concerning your business’ product catalog. It can also include new information on your industry as a whole, so shake it up and keep people entertained through variety.

This strategy works more effectively as opposed to trying to sell to consumers directly without any additional information. Remember, new information typically ignites curiosity within prospective customers, encouraging them to visit your website.

5. Find Audiences on Niche Podcasts

Podcasts have become the new gold standard in the auditory listening space. They are highly engaging and more personalized towards niches than typical radio. As traditional radio shows are declining in viewership, podcasts have been surging. This makes them an excellent source for advertising.

People connect more personally with hosts of podcast shows because most podcasts, even if well produced, are more personalized and informal. Since it’s very easy to listen to multiple episodes at a time, listeners begin to identify more closely to hosts and place a deeper trust in them as they continue to listen through episodes. This tends to make them more receptive to advertising, especially when the host brings their own personality to the copy.

6. Free Traffic From Forums

Forums are valuable resources because they work as virtual word-of-mouth platforms. In these communities, all types of dialogues occur between parties. There are seemingly an endless amount of forums online; however, it only takes a few to drive quality referral traffic to your website. People, who are trusted, typically provide advice, recommendations, and offer solutions to others who are in need of answers. If your brand assumes the role as a trusted source, you can begin to offer your services as solutions to great effect. The only caveat is it takes a while b