Onpage SEO, 8 easy on-page SEO tip 5, Re-order Your TITLE Tags, Ronald Couming discussing the value of, and need to, Re-order Your TITLE Tags, as tip #5 of this 8 part series, 8 Easy Wins for Onpage SEO
Tip # 5. Re-order Your TITLE Tags
On larger, e-commerce sites, it’s common to list category and sub-category information in TITLE tags. That’s fine up to a point, but I often see a configuration that looks something like this: “Bob’s Bacon | Bulk Products | Bacon Sacks | 50-pound Mega-sack of Bacon”
Not only does every TITLE tag on the site end up looking very similar, but the most important and unique keywords for the page are pushed to the very back. This is an issue for search usability, too, as research has demonstrated that the first few words in a title or headline are the most critical (possibly as few as the first two).
If you’ve got a structure like the one above, flip it around: “50-pound Mega-sack of Bacon | Bacon Sacks | Bulk Products | Bob’s Bacon” It’s a relatively easy change, and it’ll put the most important keywords up front, where they belong. It will very likely also increase your search CTR.
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Thank you Dr. Peter J. Meyers, for original article that parts of this was taken from
Tip # 1. Canonicalize Internal Duplicates http://bit.ly/2BQdftY
Tip # 2. Write Unique TITLE Tags http://bit.ly/2nCuZUy
Tip # 3. Write Unique META Descriptions http://bit.ly/2E9ZLys
Tip # 4. Shorten Your TITLE Tags http://bit.ly/2GE5gnD
Tip # 5. Re-order Your TITLE Tags http://bit.ly/2DTFDBk
Tip # 6. Add Direct Product Links http://bit.ly/2s5jAlT
Tip # 7. Re-write Internal Anchor Text http://bit.ly/2EdyziB
Tip # 8. Remove 10 Low-Value Links http://bit.ly/2FH6Aol