Onpage SEO, 8 Easy On-Page SEO Tips, # 7 Re-write Internal Anchor Text, Ronald Couming discussing the value of, and need to, Re-write Internal Anchor Text, as tip #7 of this 8 part series, 8 Easy Tips for Onpage SEO
Tip # 7. Re-write Internal Anchor Text
I’m amazed how often I see internal links, even main navigation links, given cryptic, vague, or jargon-loaded labels. If you’re trying to rank your category page for “kid’s clothing”, don’t label the button “Apparel (K-12)” – it’s a bad signal to search engines, and it probably doesn’t make much sense to visitors. Your internal anchor text should reflect your keyword strategy, and your keyword strategy should reflect common usage. Use labels people understand and don’t be afraid to be specific.
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Thank you Dr. Peter J. Meyers, for original article that parts of this was taken from
Tip # 1. Canonicalize Internal Duplicates http://bit.ly/2BQdftY
Tip # 2. Write Unique TITLE Tags http://bit.ly/2nCuZUy
Tip # 3. Write Unique META Descriptions http://bit.ly/2E9ZLys
Tip # 4. Shorten Your TITLE Tags http://bit.ly/2GE5gnD
Tip # 5. Re-order Your TITLE Tags http://bit.ly/2DTFDBk
Tip # 6. Add Direct Product Links http://bit.ly/2s5jAlT
Tip # 7. Re-write Internal Anchor Text http://bit.ly/2EdyziB
Tip # 8. Remove 10 Low-Value Links http://bit.ly/2FH6Aol