Web Conversion, Tip #19 Focus on the Benefits, Ronald Couming discussing the value of, and need to, Focus on the Benefits, as tip #19 of this 20 part series, 20 Tips To Increase Your Website’s Conversion Rate
Tip # 19. Focus on the Benefits
There’s a tendency for amateur copywriters to focus on what a product is, and what it can do. This isn’t necessarily a bad thing, and needs to be included in some parts of your website and landing pages. However, when you’re optimizing for conversions, it’s far better to focus on the benefits; don’t just say what a product does, explain how it will improve the consumer’s life. Don’t just title your eBook, give it a subtitle or explain what it’s going to do for your reader. Wordstream does just that in the example below, highlighting the benefit of its content rather than just its subject matter.
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.
Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.
Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.
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Thank you Jayson DeMers for the article that was used, in part, as a reference
Tip # 1. Understand the Four Elements of Any Action http://bit.ly/2I7OVZb
Tip # 2. Use More Calls-To-Action http://bit.ly/2oQsT53
Tip # 3. Segment Your Landing Pages http://bit.ly/2Fl8P4X
Tip # 4. Pre-Sell Your Prospects with Compelling Content http://bit.ly/2FAZtRQ
Tip # 5. Optimize for Mobile http://bit.ly/2DaarZC
Tip # 6. Make It Easy to Convert http://bit.ly/2Fn95fY
Tip # 7. Eliminate Distractions http://bit.ly/2Hdmrvx
Tip # 8. Reduce the Options You Offer http://bit.ly/2D7eKVa
Tip # 9. Limit the Information You Request http://bit.ly/2FznjgS
Tip # 10. Use Both Required and Optional Fields http://bit.ly/2oP0g8d
Tip # 11. Use a Strong Headline http://bit.ly/2D8ISQ3
Tip # 12. Make Your Content Match Users’ Expectations http://bit.ly/2toLUA7
Tip # 13. Be Straightforward in Your Descriptions http://bit.ly/2HdScVf
Tip # 14. Make Your Unique Value Proposition (UVP) Clear http://bit.ly/2tv5jzJ
Tip # 15. Use More Action-Based Language http://bit.ly/2HdXLDd
Tip # 16. Get Rid of Jargon and Buzzwords http://bit.ly/2FvkXj3
Tip # 17. Experiment with Your Content Length http://bit.ly/2FjEsMg
Tip # 18. Keep Your Language Simplistic and Easy to Follow http://bit.ly/2I5MPsx
Tip # 19. Focus on the Benefits http://bit.ly/2FupjqK
Tip # 20. Get Your Customers Excited http://bit.ly/2oPiIh2
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