Web Conversion, Tip #12 Make Your Content Match Users’ Expectations, Ronald Couming discussing the value of, and need to, Make Your Content Match Users’ Expectations, as tip #12 of this 20 part series, 20 Tips To Increase Your Website’s Conversion Rate
Tip # 12. Make Your Content Match Users’ Expectations
You’re probably drawing users in from social media marketing, advertising, or some other channel that’s under your control. That means you have the power to set your users’ expectations before they ever get to your site. You can sensationalize your offer and increase your number of click-throughs, but if you skew users’ expectations too far, they could wind up disappointed and your conversion rate will suffer as a result. Make sure you’re delivering what you promised in your ad copy, links, and other means of visitor attraction.
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.
Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.
Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.
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Thank you Jayson DeMers for the article that was used, in part, as a reference
Tip # 1. Understand the Four Elements of Any Action http://bit.ly/2I7OVZb
Tip # 2. Use More Calls-To-Action http://bit.ly/2oQsT53
Tip # 3. Segment Your Landing Pages http://bit.ly/2Fl8P4X
Tip # 4. Pre-Sell Your Prospects with Compelling Content http://bit.ly/2FAZtRQ
Tip # 5. Optimize for Mobile http://bit.ly/2DaarZC
Tip # 6. Make It Easy to Convert http://bit.ly/2Fn95fY
Tip # 7. Eliminate Distractions http://bit.ly/2Hdmrvx
Tip # 8. Reduce the Options You Offer http://bit.ly/2D7eKVa
Tip # 9. Limit the Information You Request http://bit.ly/2FznjgS
Tip # 10. Use Both Required and Optional Fields http://bit.ly/2oP0g8d
Tip # 11. Use a Strong Headline http://bit.ly/2D8ISQ3
Tip # 12. Make Your Content Match Users’ Expectations http://bit.ly/2toLUA7
Tip # 13. Be Straightforward in Your Descriptions http://bit.ly/2HdScVf
Tip # 14. Make Your Unique Value Proposition (UVP) Clear http://bit.ly/2tv5jzJ
Tip # 15. Use More Action-Based Language http://bit.ly/2HdXLDd
Tip # 16. Get Rid of Jargon and Buzzwords http://bit.ly/2FvkXj3
Tip # 17. Experiment with Your Content Length http://bit.ly/2FjEsMg
Tip # 18. Keep Your Language Simplistic and Easy to Follow http://bit.ly/2I5MPsx
Tip # 19. Focus on the Benefits http://bit.ly/2FupjqK
Tip # 20. Get Your Customers Excited http://bit.ly/2oPiIh2
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