Website Conversion, Tip #1 Understand the Four Elements of Any Action, Ronald Couming discussing the value of, and need to, Understand the Four Elements of Any Action, as tip #1 of this 20 part series, 20 Tips To Increase Your Website’s Conversion Rate

Tip # 1. Understand the Four Elements of Any Action

The four elements of any action are opportunity, ability, incentive, and willpower. These elements apply to actions in everyday life (such as smoking a cigarette, buying a soda, turning left at an intersection, and anything else you can think of) as well as actions taken online (such as filling out a form, clicking a “like” button, sharing an article with a friend, and any other action). I covered each of the elements and how they influence decisions in detail in the first article I ever wrote for Forbes, over three years ago, and the words still ring as true and relevant today as they did then. The bottom line is, before you can hope to increase the rate at which people take an action on your website, you must understand what causes an action to occur. I won’t go into it in detail here, as we’re just in the first of fifty bite-sized bullet points, but I recommend you start by familiarizing yourself with the four elements of an action, then continuing with this guide.

Please click the links below to access all 20 videos in this series, and contact me if you need any assistance

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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.

He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.

Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.

Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.

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Thank you Jayson DeMers for the article that was used, in part, as a reference

Tip # 1. Understand the Four Elements of Any Action

Tip # 2. Use More Calls-To-Action

Tip # 3. Segment Your Landing Pages

Tip # 4. Pre-Sell Your Prospects with Compelling Content

Tip # 5. Optimize for Mobile

Tip # 6. Make It Easy to Convert

Tip # 7. Eliminate Distractions

Tip # 8. Reduce the Options You Offer

Tip # 9. Limit the Information You Request

Tip # 10. Use Both Required and Optional Fields

Tip # 11. Use a Strong Headline

Tip # 12. Make Your Content Match Users’ Expectations

Tip # 13. Be Straightforward in Your Descriptions

Tip # 14. Make Your Unique Value Proposition (UVP) Clear

Tip # 15. Use More Action-Based Language

Tip # 16. Get Rid of Jargon and Buzzwords

Tip # 17. Experiment with Your Content Length

Tip # 18. Keep Your Language Simplistic and Easy to Follow

Tip # 19. Focus on the Benefits

Tip # 20. Get Your Customers Excited

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