Website Conversion, Tip #1 Understand the Four Elements of Any Action, Ronald Couming discussing the value of, and need to, Understand the Four Elements of Any Action, as tip #1 of this 20 part series, 20 Tips To Increase Your Website’s Conversion Rate
Tip # 1. Understand the Four Elements of Any Action
The four elements of any action are opportunity, ability, incentive, and willpower. These elements apply to actions in everyday life (such as smoking a cigarette, buying a soda, turning left at an intersection, and anything else you can think of) as well as actions taken online (such as filling out a form, clicking a “like” button, sharing an article with a friend, and any other action). I covered each of the elements and how they influence decisions in detail in the first article I ever wrote for Forbes, over three years ago, and the words still ring as true and relevant today as they did then. The bottom line is, before you can hope to increase the rate at which people take an action on your website, you must understand what causes an action to occur. I won’t go into it in detail here, as we’re just in the first of fifty bite-sized bullet points, but I recommend you start by familiarizing yourself with the four elements of an action, then continuing with this guide.
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
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Thank you Jayson DeMers for the article that was used, in part, as a reference
Tip # 1. Understand the Four Elements of Any Action http://bit.ly/2I7OVZb
Tip # 2. Use More Calls-To-Action http://bit.ly/2oQsT53
Tip # 3. Segment Your Landing Pages http://bit.ly/2Fl8P4X
Tip # 4. Pre-Sell Your Prospects with Compelling Content http://bit.ly/2FAZtRQ
Tip # 5. Optimize for Mobile http://bit.ly/2DaarZC
Tip # 6. Make It Easy to Convert http://bit.ly/2Fn95fY
Tip # 7. Eliminate Distractions http://bit.ly/2Hdmrvx
Tip # 8. Reduce the Options You Offer http://bit.ly/2D7eKVa
Tip # 9. Limit the Information You Request http://bit.ly/2FznjgS
Tip # 10. Use Both Required and Optional Fields http://bit.ly/2oP0g8d
Tip # 11. Use a Strong Headline http://bit.ly/2D8ISQ3
Tip # 12. Make Your Content Match Users’ Expectations http://bit.ly/2toLUA7
Tip # 13. Be Straightforward in Your Descriptions http://bit.ly/2HdScVf
Tip # 14. Make Your Unique Value Proposition (UVP) Clear http://bit.ly/2tv5jzJ
Tip # 15. Use More Action-Based Language http://bit.ly/2HdXLDd
Tip # 16. Get Rid of Jargon and Buzzwords http://bit.ly/2FvkXj3
Tip # 17. Experiment with Your Content Length http://bit.ly/2FjEsMg
Tip # 18. Keep Your Language Simplistic and Easy to Follow http://bit.ly/2I5MPsx
Tip # 19. Focus on the Benefits http://bit.ly/2FupjqK
Tip # 20. Get Your Customers Excited http://bit.ly/2oPiIh2
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