ON Page SEO, Tip #1 Canonicalize Internal Duplicates, Ronald Couming discussing the value of, and need to, Canonicalize Internal Duplicates, as tip #1 of this 8 part series, 8 Easy tips for Onpage SEO
Tip # 1. Canonicalize Internal Duplicates
While there may not be a duplicate content penalty (with a Capital “P”), there can be serious consequences to letting your indexed pages run wild, especially in a post-Panda world. Google often does a poor job of choosing the right version of a page, and low-authority sites can end up diluting your site’s index and pushing out deeper, more important pages (like product pages).
There are three common varieties of internal duplicates, in my experience:
Duplicates caused by session variables and tracking parameters
Duplicates caused by search sorts and filters
Duplicates caused by alternate URL paths to the same page
If search spiders see a new URL for the same content (whether that URL appears static or dynamic), they’ll see a new page. It’s important to canonicalize these pages. When the duplicates really are identical, using the canonical tag or a 301-redirect is often the best bet. In some cases, like search sorts or pagination, the situation can get more complicated.
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Thank you Dr. Peter J. Meyers, for original article that parts of this was taken from
Tip # 1. Canonicalize Internal Duplicates http://bit.ly/2BQdftY
Tip # 2. Write Unique TITLE Tags http://bit.ly/2nCuZUy
Tip # 3. Write Unique META Descriptions http://bit.ly/2E9ZLys
Tip # 4. Shorten Your TITLE Tags http://bit.ly/2GE5gnD
Tip # 5. Re-order Your TITLE Tags http://bit.ly/2DTFDBk
Tip # 6. Add Direct Product Links http://bit.ly/2s5jAlT
Tip # 7. Re-write Internal Anchor Text http://bit.ly/2EdyziB
Tip # 8. Remove 10 Low-Value Links http://bit.ly/2FH6Aol