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In 2022, it’s time to search, SERPs and new formats
Search keywords have been a great way to gauge the pulse of customers: what they are looking for, what they need clarity on, etc. Creating relevant content based on insights from keywords and search strings will remain central to content marketers. But the role and scope of search is expanding beyond that. Google is redefining the relationship between search, discovery and shopping, which will have a significant impact on marketers. Marketers should address the triangular relationship of search, shopping and content as we move into 2022.
In most cases allocating more budget to strategic content creation around core keywords that are not sitting in ideal SERPs today. “I don’t think enough content marketers are regularly analyzing keyword data (specifically SERPs for core keywords) and using it to inform content/editorial planning efforts. So if not today, make it a priority in 2022.”
Ronald Couming, Author, Speaker, Radio Show and Live Stream Host, is an Internet, online Marketing Expert, specializing in SEO, and often does not charge clients until after they are Rank on 1st page of Google Organically
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Ronald Ellis Couming